Indian actor Rashmika Mandanna has come on board as an investor, model ambassador, and advocate for the sweetness and private care model Plum. Her funding follows a $35 million funding spherical led by A91 Partners in March 2022. “We have Mandanna on board as we look forward to reinforcing our brand connect with consumers. She is a popular youth icon and fits very well with the brand ethos of Plum, with her real, approachable persona. This partnership is an important milestone as we continue to build Plum into a lovable brand that stands for keeping things clean, real and good,” Shankar Prasad, CEO and founder, Plum, stated.
This partnership between the actor and wonder and private care manufacturers is anticipated to additional cement Plum’s place to create pathways for buyer acquisition, particularly with the Gen Z and millennial audiences in India, the corporate stated in an official assertion.
“Plum has been one of my favorite brands – it does what it says. I look forward to representing and also coming on board as an investor, supporting a brand that is passionate about adding real goodness to the world we live in. Plum creates products which our skincare really needs right now – with our fast-paced lives and exposure to sun and pollution,” Mandanna stated.
Founded in 2013, the brainchild of Shankar Prasad, an IIT-ISB Alum, Plum is a magnificence model with a portfolio in skincare, haircare, private care, and make-up. With over 180 SKUs, Plum has constructed its buyer base on each on-line and offline platforms. The model claims to now attain over 250 cities and cities in India, by way of greater than 1,000 assisted shops, and over 10,000 unassisted shops – rising month on month. The model lately raised $35 million in collection C funding. The model is planning to develop its on-line presence and offline footprint throughout India and additional scale its manufacturing, launch progressive new merchandise and make use of extra expertise.
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Source: www.financialexpress.com”