Pink Lemonade Communications has signed up with mattress manufacturing firm Kurl-On Limited, as their company associate. Pink Lemonade will deal with their digital advertising and marketing on all platforms, do their search engine optimisation, and run campaigns for them on their varied platforms, whereas additionally researching and analysing their efficiency and engagement in an effort to develop and optimise their presence on every of the respective platforms.
We needed an company that may deliver alive the spirit of the Kurl-On model for the Indian digital viewers and we made the correct resolution by selecting Pink Lemonade for the job, Prashant Deshpande, head, brandcomm, Kurl-on, stated. “They have spent time understanding our brand language and imagery, and have successfully helped us reach out to our customer base in creative ways. They are aware about the type of content that will appeal to the younger audience as well as the older audience. Their work ethic and hands-on approach towards the project has made this partnership very successful for us. We look forward to a long-term working relationship with them,” he added.
Pink Lemonade will assist Kurl-on develop its attain and engagement on the web in addition to plan and execute an array of offline advertising and marketing actions that embrace – conceptualisation, content material writing, enhancing, and proofing, in addition to the design and structure of their offline branding collaterals. The collaterals embrace invites certificates, canter car branding, flyers, brochures standees, emailers, and, product catalogues. In addition, Pink Lemonade will do a model marketing campaign for them biannually and help them with product launch campaigns.
“At Pink Lemonade, we do a deep dive into the clients that we work with to truly understand the character and persona of the brand. Through our comparative analysis and strategies, we are able to position the brand for impact. We believe this is one of the key reasons why our approach aligned with Kurl-on’s expectations. We look forward to working with a household name like Kurl-On,” Tina Garg, founder, Pink Lemonade, acknowledged.
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Source: www.financialexpress.com”