Paytm has launched a social media marketing campaign to advertise its ‘4 ka 100 cashback offer’ on UPI cash transfers throughout the Paytm India vs South Africa T20 Series, scheduled from June 9-19, 2022. For this, Paytm has onboarded Indian cricketers Dinesh Karthik, Kuldeep Yadav and South African participant Quinton de Kock. Former Indian cricketer Irfan Pathan has additionally been roped in for the marketing campaign.
The marketing campaign, which has gone viral, noticed the 4 cricketers have interaction in a banter on social media about Paytm’s cashback provide. According to fintech, lakhs of shoppers gained Rs 100 cashback when the provide was first launched throughout the India-West Indies Series in February 2022. Paytm has all the time been carefully related to cricket, given its immense recognition within the nation, the corporate said. “To celebrate the sport with our users, we have reintroduced the ‘4 ka 100 cashback’ offer for the upcoming T20 series and have also launched a social media campaign involving Indian and South African players,” the Paytm spokesperson said.
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Source: www.financialexpress.com”