Social neighborhood platform Pankhuri has appointed Pranay Shrivastava as its new chief govt officer of the corporate. The appointment got here into impact in April 2022.
Shrivastava is a serial entrepreneur and based a number of corporations prior to now. He began his first firm, Wheelstreet, on the age of 21 and scaled it to a crew of over 100 staff and greater than 15,000 bikes. He was additionally a part of YCombinator. Shrivastava has established ‘Fanware Today’, an influencer advertising company targeted on aiding digital manufacturers purchase tier 2 customers. It is to be famous that the place was beforehand held by Pankhuri Srivastava, who was the erstwhile founding father of Grabhouse. After her demise in December ‘2021, Pranay Shrivastava accepted the designation of company’s head.
Pankhuri combines the common attraction of leisure with the nuances of commerce to facilitate an inclusive on-line neighborhood of women-only customers, empowering them by imparting information on magnificence, trend, henna, nail-art, together with a number of matters by way of stay classes led by specialists during which girls can be taught and ask particular questions customised to their studying necessities. These programs can be found to girls both for free of charge or have a nominal payment.
The manner folks store for magnificence is altering because of social media, Pranay Shrivastava, CEO and co-founder, acknowledged. “Customers and brands can now interact in real time, which could be a game changer for the industry. Traditionally, beauty brands have targeted and sold to consumers through large advertising campaigns and store makeup kiosks. As beauty aficionados flood the internet to discover products, share tutorials, and post reviews, mainstream social platforms have been surged with sponsored posts, products and influencer campaigns,” he added.
Within a 12 months’s span, Pankhuri claims to have earned over 12 lakh masterclass registrations by 8 lakh girls, consuming greater than 100 million stay minutes. With workplaces based mostly in Bangalore and Jhansi, It is among the most energetic on-line feminine communities with greater than 200 stay every day classes by specialists. Specific customers spend an hour or extra on the platform, and a few cohorts have retention charges of as much as 65% month-on-month. The platform additionally allows d2c manufacturers to achieve out to a related viewers, have stay interactive classes, and join customers to merchandise, content material, and neighborhood by way of sincere video opinions and stay model workshops.
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Source: www.financialexpress.com”