OYO has rolled out its newest summer time marketing campaign ‘Don’t let their summer time break, break you!’. The marketing campaign is predicated on the corporate’s newest inner client research. As per OYO’s inner client research, 82% of fogeys mentioned they’ve a tough time juggling work and conserving youngsters occupied throughout summer time breaks. Further, the research highlights that over 65% of Indians shared intent to plan holidays with their youngsters this summer time, after two consecutive years of lockdowns throughout summer time breaks.
Kids have been caught at dwelling for almost all of the previous two years, Mayur Hola, SVP and head, international model, OYO mentioned. “Our latest campaign shares a friendly reminder with parents; take a trip as much for yourselves, as for the kids. From ‘Assi Reach Gaye’ to now, our effort has been to widen the pool of people who consider an OYO, when looking to take a break right next door or in a land far away. And it’s leading to some output,” he added.
This client perception additionally grew to become the genesis for OYO’s newest summer time marketing campaign – Don’t let their summer time break, ‘break you’ which highlights each dad and mom’ dilemma — prioritising work whereas conserving youngsters entertained. The marketing campaign brings to life youngsters’s craving for a summer time break by way of animated characters. The marketing campaign is ready to go dwell throughout a number of channels reminiscent of print adverts, out of doors hoardings, radio channels, digital adverts, CRM and OYO owned social media channels. Over the month, the marketing campaign will go dwell throughout varied cities reminiscent of Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad.
OYO’s Summer Vacation Index – Family Edition 2022 additional reveals that with 41% upvotes, Goa is probably the most sought-after vacation spot for household holidays with youngsters. Other most well-liked prime 10 locations as per their rating are Nainital, Rishikesh, Gangtok, Mount Abu, Pondicherry, McLeodganj and Mahabaleshwar. When it involves facilities, 58% Indians would like a stick with a swimming pool for youths, in order that they’ll recline poolside. Nearly 56% would like resorts with youngsters play areas, adopted by proximity to water parks, massive tv within the room, amongst others. For summer time holidays, brief leisure journeys of about 1-3 days proceed to be the popular length for this 12 months, adopted by a robust desire for a week-long trip by 38% of the respondents.
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Source: www.financialexpress.com”