One of the UK’s best-known on-line florists is trying to find recent capital after elevating thousands and thousands of kilos from outstanding enterprise capital buyers.
Sky News understands that Floom has drafted in advisers from Interpath to advise it on strategic choices which may embody a sale.
Operating within the UK and US, Floom offers a buying and selling platform for florists in addition to appearing as a market enabling shoppers to purchase from impartial flower-sellers.
The firm, based in 2016, is alleged to be approaching 250,000 clients.
Information circulated to potential buyers below the codename Project Neel means that Floom made a lack of near £2m final yr, barely greater than the £1.4m loss it recorded the yr earlier than.
It competes with the likes of Interflora and Bloom & Wild.
In 2018, it raised a £2m funding spherical from buyers together with Firstminute Capital.
The founding father of New Look, Tom Singh, and former executives from corporations together with Just Eat and The Hut Group had been additionally among the many buyers.
It was unclear on Tuesday how a lot extra cash it was looking for or which potential backers it was in dialogue with.
Lana Elie, Floom’s founder and chief govt, wrote in an e mail: “We have engaged Interpath Advisory to support Floom secure investment to support our next stage of growth.”
Source: information.sky.com”