Direct-to-consumer magnificence model MyGlamm is the presenting sponsor for actuality talk-show Koffee with Karan. The first episode aired on July 7 on Disney+ Hotstar. With this collaboration, MyGlamm goals to encourage ladies to glamm up like their favorite Bollywood celebrities.
“MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free,” Sukhleen Aneja, CEO, magnificence and FMCG manufacturers, The Good Glamm Group, stated.
As presenting sponsor, MyGlamm can be making a MyGlamm Zone on the present the place the celebs will take pleasure in enjoyable and gaming classes making it extra entertaining for the viewers. Furthermore, viewers can take part by downloading the MyGlamm App and taking part in quizzes and get an opportunity to win complimentary make-up merchandise. The model has partnered with a big community of influencers to deliver alive the celeb appears to be like of the week and may expertise make overs throughout our choose shops in India.
MyGlamm’s affiliation with the brand new season of Hotstar Special’s Koffee with Karan is the model’s step in direction of tapping all sides of the glamour trade by reaching out to its core goal audiences.
MyGlamm is launching its new marketing campaign #GlammUpLikeAStar with model ambassador Shraddha Kapoor main the way in which on creating superstar impressed make-up appears to be like.
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Source: www.financialexpress.com”