Ministry of Information and Broadcasting has requested Twitter and YouTube to take down two controversial adverts by Layer’r physique spray to advertise its model “Shot”. As per the federal government physique, the adverts are “detrimental to the portrayal of women in the interest of decency or morality, and in violation of the rule 3(1)(b)(ii) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which inter-alia provides that the users shall not host, display, upload, modify, publish, transmit, store, update or share any information which is insulting or harassing on the basis of gender.”
The two adverts run by the model got here to be termed controversial by netizens for selling “rape culture”. The advert was flagged off to Advertising Standard Council of India on Friday who said that it was in “serious breach” of their code and towards public curiosity. “Thank you for tagging us. The ad is in serious breach of the ASCI Code and is against public interest. We have taken immediate action and notified the advertiser to suspend the ad, pending investigation,” ASCI replied on Twitter.
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Source: www.financialexpress.com”