Mars bars are getting a brand new look as they trial a extra environmentally-friendly paper wrapper as an alternative of a plastic one.
The maker of the chocolate mentioned the brand new wrapper, out there in Tesco shops, was a part of its exploration of a extra “sustainable future”.
Mars mentioned it aimed to make all its packaging “recyclable, reusable or compostable”.
Richard Sutherland-Moore, packaging knowledgeable at Mars Wrigley UK, mentioned the agency was exploring totally different wrapping concepts for all its confectionery.
For the Mars bar, he mentioned the problem was offering ample safety “whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste”.
The firm mentioned it was investing a whole lot of tens of millions of kilos into its aim of decreasing plastic use by a 3rd.
Adam Grant, common supervisor at Mars Wrigley UK, mentioned the trial of the Mars wrapper was “a big step to see how paper-based packaging works in everyday life”.
“From the test, we will derive insights for our sustainable packaging strategy,” he mentioned.
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Mars not too long ago achieved carbon neutrality for the primary time, which it mentioned it got here via carbon credit and emission reductions.
Tesco mentioned it was “delighted” to companion with Mars on the brand new wrapper.
The grocery store’s packaging growth supervisor, Andrew Flood, mentioned the trial aligned with its personal technique of “removing plastic and packaging in our business where we can, reducing it where we can’t, reusing more and recycling what’s left”.