Kantar, the advertising knowledge and analytics firm, has launched a FMCG panel that tracks out of dwelling purchases in India. Kantar’s out of dwelling panel has already been up and operating throughout 10 nations across the globe earlier than discovering its solution to India in June 2022.
“This panel will collect consumer data in real time and provide extremely actionable insights to the FMCG companies who operate in India and help them take informed marketing decisions,” Ok. Ramakrishnan, managing director, Worldpanel Division at Kantar stated.
This in-depth panel will observe and report purchases made for a complete of 13 out of dwelling (OOH) classes which embody 11 meals and beverage (F&B) and two fast service restaurant (QSR) classes. Within the QSR classes (pizzas and burgers), not solely out of dwelling, however in-home orders and consumption may also be captured.
The panel will cowl 11,000 people aged between 15-49 years throughout each genders, protecting NCCS A, B, and C amongst 10 lakh plus inhabitants in Indian cities.
The knowledge shall be captured in actual time on the buy event itself by way of a self-filling utility. Since the buyer will fill the survey dwell, will probably be precise purchases being recorded and never re-called ones. The reporting of the info will nevertheless be achieved at a month-to-month degree to maintain it in step with Kantar’s already present in-home panel. Eventually, the panel will be capable of present a 360-degree view of the buyer purchases- each from an in-home and OOH perspective.
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Source: www.financialexpress.com”