Johnson & Johnson Vision India has not too long ago launched its newest marketing campaign #DekhteRehJaoge that includes actual customers of ACUVUE lenses. Through the marketing campaign, the corporate goals to focus on person expertise as they tackle new challenges.
Johnson & Johnson Vision India’s purpose is to present India’s youth a assured new perspective of trying on the world with the contact lenses that complement each facet of their persona, Tiny Sengupta, enterprise unit director, Vision Care India, Johnson & Johnson Vision, stated. “Contact lens usage is still low in India. Our aim is to get more people to try our lenses. We are aiming to increase contact lens penetration in India and get new wearers into the category, simultaneously promoting eye health awareness,” she added.
The movie showcases the lives of various ACUVUE contact lens customers on their journey to discover their artistic freedom. The marketing campaign displays ACUVUE’s imaginative and prescient to affect customers to be daring in proudly owning as much as their true persona.
According to Ashok Pandian, optometrist and consultant- skilled schooling and improvement, Vision Care India, Johnson & Johnson Vision, common eye examinations with an optometrist are necessary in guaranteeing good eye well being. “It is especially important now, given the current context of increased screen time as we continue to work from home. Another important consideration here is embracing contact lenses to address vision corrections or even to enhance one’s looks. It can also improve all aspects of quality of life, including work, leisure and sports, not to mention self-confidence,” he added.
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Source: www.financialexpress.com”