JKCement WallMaxX has launched its digital-first marketing campaign. The model has adopted a 360-degree path to amplify the message, commencing with a collection of quirky and intent-driven movies on social media.
“We are always driven with the motivation to leave behind a strong legacy. With the same intent, we have been adding value to the homeowners with our durable and competitive home-beautification range of products,” Hardeep Singh, president, white cement enterprise mentioned on the launch of the brand new marketing campaign.
The model additionally prolonged the marketing campaign with a tv industrial that pronounced the product’s attributes and likewise carried out BTL actions to focus on its preposition.
“We have released a series of quirky films which communicates our leadership position effectively by juxtaposing two different situations where random things are tagged as No. 1 with no significance to the society, unlike JKCement WallMaxX which stands true to its claim of being number one in the segment with quality of the product,” Indranil Lahiri, head, branding, white cement enterprise, added additional.
JK Cement Ltd. is a producer of gray cement and claims to be the third-largest white cement producer on the planet. The firm has diversified its product vary lately with the launch of wall putty, gypsum plaster, tile adhesive and grouts and wooden finishes class. Over 4 many years, JK Cement’s operations commenced with industrial manufacturing at its flagship gray cement unit at Nimbahera, Rajasthan in May 1975. JK White Cement is offered throughout 43 international locations across the globe and the corporate has a robust worldwide presence with two subsidies, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.
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Source: www.financialexpress.com”