By Parvathy Pillai
Technology for MSMEs: Reliance Jio-backed Haptik’s Interakt, which helps small and medium companies (SMBs) handle their gross sales and buyer interactions on WhatsApp, has launched an unique ‘WhatsApp Sales Channel’ app on the e-commerce platform Shopify’s App Store to assist latter’s over 1,000 SMB retailers enhance their retailer gross sales and enhance income, based on an organization assertion.
Interakt presently serves greater than 3,000 companies together with over 2,500 SMBs and over 500 direct-to-consumer (D2C) manufacturers utilizing WhatsApp as a cognitive gross sales channel. With Shopify integration, the corporate is targetting its retailers as properly in India.
Plenty of Shopify retailers already utilizing Interakt, based on the corporate, have seen a 65 per cent enhance within the deserted cart recoveries and an 80 per cent dip in advertising and CRM expenditures. The new integration permits retailers to auto-sync their Shopify retailer with WhatsApp and share product catalogues with clients routinely through WhatsApp, Interakt mentioned.
“The Shopify-Interakt integration has helped over 1000 merchants leverage the simplicity and reach of WhatsApp to build strong relations with their buyers. Our clients have also reported up to 20 per cent of their business coming via WhatsApp and our goal is to empower 10,000 more businesses through our platform in the financial year 2022-23,” Ahshad Jussawalla, VP & Business Head, Interakt instructed Financial Express Online.
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WhatsApp’s latest function — automated product catalog messages — launched for its enterprise API customers is leveraged by companies to spice up gross sales, mentioned firm. It allows companies to advertise their items by incorporating as much as 30 merchandise right into a single message together with pictures, descriptions, costs, and extra, and permits clients to seek out, select, and buy items.
“Indian consumers are increasingly engaging in deep conversations with brands on WhatsApp and other messenger apps before committing to a purchase. They could be looking to know more about the size or color of a new Kurti, or want to know which washing machine has the latest features and long warranty,” mentioned Bharati Balakrishnan, Country Head, and Director, Shopify India.
“Shopify aims to help Indian merchants succeed in meeting these needs by working with partners like WhatsApp and Interakt to deliver innovative new products that help Indian brands build real, long-term connections with their customers,” she added.
Source: www.financialexpress.com”