India’s leisure and media business is predicted to achieve Rs 4,30,401 crore by 2026 at 8.8% CAGR, in response to the newest report by PwC. Titled, ‘Global Entertainment and Media Outlook 2022-2026’ the report gives five-year projections of client and advertiser spending knowledge throughout 14 segments and 52 territories. Partly pushed by the absence of public leisure and extra time at house, whole over-the-top (OTT) income greater than doubled in 2020. The report said that the development continued in 2021, with income practically doubling once more. The OTT market is estimated to develop by 14.1% CAGR to achieve Rs 21,032 crore in 2026. Subscription providers are driving this development, the report claims, accounting for 90.5% of income in 2021 and set to account for 95% in 2026.
For Rajib Basu, companion and chief – leisure and media, PwC India, a unique profile of media and leisure associated companies and income fashions would possibly emerge within the digital house put up the rollout of 5G. ”The Indian media and leisure outlook for the subsequent few years is kind of distinctive. The tempo of development of digital media and promoting is led by the deeper penetration of web and cell units in our market. At the identical time, conventional media will maintain their regular development fee over the subsequent few years,” he added.
As for newspapers and client magazines, the report states that India will see a rise in whole newspaper income at a 2.7% CAGR from Rs 26,378 crore in 2021 to Rs 29,945 crore in 2026. India, which is able to leapfrog each France and the UK to develop into the fifth-biggest newspaper market by 2026, will even be the one nation to develop whole newspaper print income constantly throughout the five-year forecast interval. The report additionally forecasts that India would be the solely nation on the earth to develop day by day print newspaper copy gross sales (by quantity) through the forecast interval. The enhance at a 1.3% CAGR – to a median of 139 million day by day common print newspaper gross sales in 2026, one-third of the worldwide day by day whole – will imply that India will overtake China as the largest world marketplace for print version readership in 2025.
After witnessing a droop, India’s out-of-home (OOH) promoting market appears to be demonstrating one of many strongest comebacks globally and is predicted to develop at 12.57% CAGR to achieve Rs 5,562 crore in 2026 by the report. In 2021 whole OOH income was as much as Rs 3,076 crore. The momentum of this rebound will carry over into 2022, and by year-end the market might be on the worth of Rs 4,084 crore.
While the media and leisure business slumped in 2020 due to the pandemic, the gaming sector recorded an increase. The report highlights that the momentum will proceed as India’s whole video video games and esports income is forecasted to achieve Rs 37,535 crore by 2026, from Rs 16,200 crore in 2021. Of the full 13,244 crore, social/informal gaming accounted for 83.9% of India’s whole video video games and esports income in 2021. Expanding at a 20.6% CAGR, social/informal gaming income is predicted to achieve Rs 34,581 crore by 2026. An enormous enabler of this section would be the emergence of 5G know-how available in the market.
With the nation’s return to financial development in 2021, TV promoting grew by 16.9% to Rs 32,374 crore. The market will develop additional at a 6.3% CAGR to achieve Rs 43,410 crore by 2026. At this time, India would be the fifth-largest TV promoting market globally, after the US, Japan, China and the UK, the report claims. Meanwhile, the report states that close to cinema, India is the third-biggest market globally by way of footfalls after China and the US in 2021 and is about to develop on the fee of 38.3% CAGR within the forecast interval to achieve Rs 16,198 crore by 2026.
According to the report, web promoting is about to extend at a 12.1% CAGR to achieve Rs 28,234 crore by 2026. Given India’s mobile-first Internet entry market, the cell sector accounted for 60.1% of whole income in 2021 and can witness a 69.3% rise by 2026. Display promoting dominates the cell sector, accounting for 90.7% of income in 2021 although its share will fall to 88.9% of the full in 2026. India’s wired Internet entry income amounted to Rs 6,379 crore in 2021 and is predicted to extend at a 6.3% CAGR to achieve Rs 8,829 crore by 2026.
As for music, radio and podcast section, the report claims that the section grew by 18% in 2021 and is about to develop at 9.8% CAGR to achieve Rs 11,536 crore by 2026. On the again of streaming fashions, India’s recorded music business (which is a key sub-segment) is making regular progress at a CAGR of 13.6%. Translating this into income, from Rs 1,663 crore in 2017, the section grew to Rs 2,568 crore in 2021 and is predicted to proceed on this path to Rs 4,849 crore by 2026.
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Source: www.financialexpress.com”