CP Plus has signed Grapes Digital, an built-in advertising and marketing company for its digital company of document (AOR) mandate. The firm has gained the mandate following a multi-agency pitch and can service the account from its New Delhi workplace.
The company will take care of the model’s 360-degree digital presence, from social media creatives to digital campaigns. As per the mandate, the company shall be accountable for executing the digital duties of the model, resembling media planning and shopping for, inventive and digital branding and technique, and web optimization. The collaboration is aimed toward creating cohesive worth for the model with the assistance of earned initiatives.
“Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes’ vision for our brand. We are quite optimistic that Grapes’ expertise and nuanced understanding of digital media will fuel our vision,” Ananmay Khemka, GM – Consumer Business, CP Plus, stated.
For Shradha Agarwal, CEO and co-founder, Grapes, CP Plus is a market chief within the safety and surveillance trade. “The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers.”
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Source: www.financialexpress.com”