Goodknight, the family insecticide model, has launched a brand new TVC marketing campaign Neendon ko nazar na lage. Through this movie, Goodknight goals to encourage younger mother and father to guard their child’s slumber time from harmful mosquitoes. The marketing campaign has been conceptualised by Wunderman Thompson.
“Through the new TVC campaign, Goodknight celebrates the unique bond between fathers and their children. Fathers are very much concerned about their little ones and want to offer them the best of care, comfort and protection. The TVC conveys the importance of uninterrupted sleep for an infant’s overall health and well-being and how even a single mosquito can disrupt the same. As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions,” Somasree Bose Awasthi, chief advertising officer, Godrej Consumer Products Limited (India), mentioned.
“ ‘Neendon ko nazar na lage’ isn’t just a campaign line. It’s a wish, a blessing that all parents have for their children. It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today,” Priya Pardiwalla and Steve Mathias, government artistic administrators, Wunderman Thompson, Mumbai, added.
Godrej Consumer Products is part of the 124-year Godrej Group, which claims to have the assist of 1.15 billion customers globally, throughout completely different companies. In line with its three by three method to worldwide growth at Godrej Consumer Products, the corporate claims that it’s constructing a presence in three rising markets (Asia, Africa, Latin America) throughout three classes (dwelling care, private wash, and hair care).
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Source: www.financialexpress.com”