Future Generali India Life Insurance has rolled out its ‘Trust Campaign 2.0’. The goal is to construct stronger belief bonds with the shoppers, distributors, and companions. The model continues to stick to ‘father’ because the protagonist whereas imbibing and manifesting the values of #BharosaPapaJaisa (Trust like fathers) – a pure, secured, and everlasting relationship.
The marketing campaign is launched in several codecs majorly within the video, translated into 4 languages, Gujarati, Bengali, Tamil, and Marathi. “All long-lasting relationships are based on trust, and to garner that trust, one needs to go the extra mile and act implicitly. The campaign highlights that the child has complete trust in his father, as he is there for the child. Similarly, millions of fathers have trust in Future Generali India Life Insurance to secure their and their family’s future. We respect this trust bestowed upon us and take responsibility for delivering on our promise. We are Lifetime Partners for our customers, and we will be there with them during thick and thin of life, after all –Sabke Liye Papa, Papa Ke Liye Hum,” Ashish Tiwari, chief advertising and marketing and digital officer, Future Generali India Life Insurance, stated.
The marketing campaign picks up day-after-day ‘slice-of-life’ moments between a father and his youngster and captures them in well-composed, poetic narratives. The marketing campaign tries to showcase totally different, common situations when having a father’s presence makes all of the distinction in a single’s life. It reinforces the worth of belief in any relationship. The approach a baby trusts his father, equally, tens of millions of fathers belief Future Generali India Life insurance coverage to be their trusted lifetime accomplice, which is aptly put ahead within the line – Sabke liye papa, Papa ke liye hum.
Future Generali India Life Insurance Company Ltd. is headquartered in Mumbai and was established in 2006. The firm claims to have a presence in over 1,100 places in India and gives complete insurance coverage options throughout each on the particular person and group entrance. The firm is backed by Generali and Future Group.
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Source: www.financialexpress.com”