Fashion model Forever New has appointed Shivani Goel as vp, advertising. In her new position, she is going to spearhead model communications throughout all channels, model technique, retail advertising and public relations with a concentrate on excellence in buyer relationship administration (CRM), e-commerce dominance, influencer administration, digital advertising, and the model ambassador program.
“The experience and knowledge that Goel brings to the table is truly unparalleled. Influencers, as well as digital marketing, have become instrumental in the domain of marketing (more so, after the pandemic), and with Goel’s prior expertise in these fields, it would undoubtedly be an added bonus for the brand,” Dhruv Bogra, nation head, Forever New, mentioned.
With greater than 18 years of expertise within the discipline of brand name administration, communication, and PR, Goel was serving as lead – advertising communications and worldwide growth at cosmetics model, Colorbar. She led model campaigns, designed, and applied curated ideas for model launches, led the influencer advertising program, and partnered for model growth in worldwide markets. Along with this, she has additionally steered the advertising forefront for organisations akin to Major Brands India Private Limited, the place she led advertising for a gaggle of manufacturers akin to Mango, Aldo, La Senza, Nine West, amongst others, Koovs.com, and extra.
“Forever New is known for its effortlessly wearable and timeless collections that celebrate modern femininity giving you the confidence to feel beautiful in every moment. I look forward to setting new benchmarks as we go along together with the team,” Goel acknowledged on her new position.
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Source: www.financialexpress.com”