Flipkart, India’s homegrown e-commerce market, on Saturday mentioned it signed a Memorandum of Understanding (MoU) with the Society for Elimination of Rural Poverty (SERP), Telangana to allow market entry for Farmer Producer Organisations (FPOs) and Self-Help Groups (SHGs) within the state.
The MoU was exchanged between Sandeep Kumar Sultania, Principal Secretary, Panchayat Raj & Rural Development, Telangana and Smrithi Ravichandran, Vice President and Head of Grocery, Flipkart, at an occasion held right here, a press launch from the e-commerce big mentioned.
Through this partnership, Flipkart goals to empower native farming communities and SHGs of Telangana by offering pan-India market entry to greater than 400 million clients on its platform. As a part of this collaboration, Flipkart will immediately supply premium high quality pulses, millets, staples, and spices from the native farmers, contributing to enhance earnings and enterprise progress.
Flipkart will additional have interaction with these communities by digital and on-ground coaching and capacity-building initiatives to offer them with an understanding of the standard, pricing, and licenses required to be part of the FPO ecosystem. SERP will lengthen assist with infrastructure and mandatory approvals to take this partnership ahead.
Speaking on the event, Errabelli Dayakar Rao, Panchayat Raj, Rural Development and Rural Water Supply Minister mentioned, SHGs and girls from Telangana will now be capable to promote their merchandise to a pan India client base for an improved livelihood and gaining extra visibility.
“There are 4,36,000 SHGs consisting of 46 lakh members in the state. We wish to support all of them, especially women, for whom we have a target to provide loans of Rs 500 crore this year. We believe that the SHGs will work hard and use these initiatives to accelerate their development and to grow their businesses,” Dayakar Rao mentioned.
Smrithi Ravichandran mentioned, “The MoU signed with SERP is another step towards our commitment to handhold farming communities and SHGs to ensure improved income and business opportunities with adequate knowledge, training, and market access.” Flipkart is at the moment working with a number of FPOs, small and marginal farmers throughout the nation to construct sustainable and scalable partnerships. It has skilled over 10,000 farmers throughout the nation, on product high quality and meals security to allow market entry and empower and prosper the farmer group in India, the discharge added.
Source: www.financialexpress.com”