As the Red Sox battle for his or her playoff lives, new ventures abound for John Henry on the golf course.
Fenway Sports Management, underneath the Fenway Sports Group portfolio, will likely be teaming up with the LPGA to extend publicity of girls’s golf all over the world and to “expand investment opportunities in the sport,” the worldwide advertising agency introduced Tuesday.
The new partnership comes lower than two months after Henry and Red Sox Chairman Tom Werner mentioned they added a group within the TGL, a high-tech golf league developed by Tiger Woods, to bolster the Fenway Sports Group portfolio.
The group, together with 5 others, will play at a venue in Palm Beach, Fla.
As for its foray into the world {of professional} ladies’s golf, Fenway Sports Management will “assist in developing and selling LPGA partnership assets worldwide,” in keeping with a launch.
Officials made clear that the remainder of the FSM’s sports activities properties, which has grown considerably, will result in elevated income and international publicity for the LPGA.
“This novel approach and partnership will provide the LPGA with access to new and unprecedented resources and networks, enabling us to accelerate our trajectory of growth, further strengthening our position as the leader in women’s sports and enhancing our platform to inspire, elevate and advance women and girls, on and off the golf course,” LPGA Commissioner Mollie Marcoux Samaan mentioned within the launch.
More than 60 international locations are represented within the LPGA, created in 1950 and is the longest-standing skilled ladies’s sports activities group.
The launch highlighted how the partnership matches Fenway Sports Group’s “interest and investment in women’s professional sports and creating greater representation and equity for female athletes.”
Partnering with the LPGA will mark the group’s first enterprise in ladies’s sports activities. Other organizations in its portfolio embody Liverpool Football Club, the NHL’s Pittsburgh Penguins, NASCAR’s RFK Racing, and the brand new TGL Boston.
“Commissioner Marcoux Samaan has spoken about the need for infrastructure at the LPGA to help capitalize on the tremendous growth the sport is experiencing,” Henry mentioned within the launch. “Through this partnership, FSM will deliver a well-established, turnkey team with experience driving commercial revenue for blue chip companies.”
Source: www.bostonherald.com”