Like many different industries, the promoting business too confronted a serious setback through the Covid-19 pandemic. Many manufacturers paused their communication and even minimize their advertising price range. One of the largest classes that the pandemic has taught is that even within the worst of occasions, communication between manufacturers and shoppers should not break, Rohit Ohri, chairman and CEO, FCB Group India, advised BrandWagon Online. “It is important for brands to walk with the consumers and partner them in their time of need. Brands that have done this during the pandemic have seen a positive impact. This is because consumers have realised a sense of partnership, gratitude and an understanding that this brand din’t stop talking to me in my darkest moment,” he added on the sidelines of the Goafest 2022.
According to Ohri, that is the age when creativity is an important factor for manufacturers. “It is only through creativity, finding connections and relevance, that brands can cut through in this world. Just bombarding consumers with communications is useless,” he stated. As an increasing number of manufacturers flip to digital to place their messages throughout, Ohri believes that you will need to create relevance which are aligned with the evolving client wants, as a way to stand out.
Furthermore, he added that the following massive pattern within the promoting business is creativity powered by knowledge and expertise. “It is important to do that in a way that is truly meaningful and makes a difference to consumers’ lives. As an agency, our philosophy is about creative ideas that are both timeless and timely. We want to create timeless ads that stay for a longer period of time, and build brand equity. With data and technology at the forefront, the aim is to create ideas that are then delivered at the right time, place and to the right consumer,” Ohri acknowledged.
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Source: www.financialexpress.com”