Global knowledge and measurement-driven media company Essence has been chosen because the built-in media company of file by magnificence model Plum in India. Led out of its Mumbai workplace, Essence will handle technique, media planning and media activation for Plum’s model advertising actions. Furthermore, the company will assist scale the model throughout classes and drive enhanced return on funding.
Consumer behaviour is ever-evolving, and reaching out to the new-age digital shopper is a course of that entails fixed studying and suggestions, Shivani Behl, chief advertising officer, Plum, stated. “With this context, it is imperative to keep a keen eye on data, and expand our reach to newer audiences and cater to the ever changing demands of our existing ones. Hence, collaborating with Essence to leverage their expertise in technology, media and marketing was a logical next step. We are looking forward to this association and we hope it helps us in achieving the business vision we have chalked out for ourselves,” she added.
Plum joins Essence’s various portfolio of purchasers throughout its Bengaluru, Delhi and Mumbai places of work, protecting a mixture of high-growth, technology-driven startups in addition to established native and world corporations. The company claims to have seen an rising demand by corporations for its transformational data-driven method to advertising, unified use of media and creativity to deepen relationships with shoppers, and experience in accelerating model and enterprise progress. “Plum shares Essence’s commitment to data-driven growth and marketing that adds value to people’s lives. Leveraging our cutting-edge use of analytics and technology, we are looking forward to collaborating with the team at Plum as its strategic partner, to help create new growth opportunities for the brand and the business,” stated Sonali Malaviya, managing director, India, Essence, acknowledged.
Launched in 2013, Plum is a 100% vegan, cruelty-free and non-toxic magnificence model, with a powerful portfolio in skincare, haircare, private care and make-up. With over 180 SKUs, Plum has steadily constructed its buyer base on each on-line and offline platforms. Plum claims to be obtainable in over 250 cities and cities in India, by means of greater than 1,000 assisted retailers and over 10,000 unassisted retailers – rising month-on-month.
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Source: www.financialexpress.com”