D2C efficiency put on model ENGN has introduced Esha Deol on board because the model ambassador. Live on Instagram and Facebook, the model has rolled out a year-long marketing campaign #OwnYourGame that includes the actor donning ENGN attire. Further, as a part of the affiliation, Esha Deol can even collaborate with feminine athletes.
Esha Deol is the proper mixture of somebody who comes from a sporting background herself and is a family title, Megha Desai, CMO and COO ENGN, mentioned. “Performance and purpose are the two pillars on which we built ENGN. “Indian sportswomen are heavily under-represented and we knew we wanted to support and back them. Along with this, we also saw a huge gap in high-quality performance-wear that’s also affordable. Thus, our product range is engineered by our athletes to ensure top notch quality and made accessible for women across markets,” she added.
The actor is an avid sportsperson. In her youth, she performed as a centre-forward and was the captain of her faculty soccer staff. She then certified for the Indian nationwide ladies’s soccer staff as properly. “For as long as I remember, sports have been an integral part of my life. In fact, my wardrobe is dominated by active wear. It was, therefore, serendipitous that ENGN and I came together. For me it implies owning your turf – whether it’s the sport overall, the game on the field, your health or your life, at a larger level. The synergy between ENGN and me was instantaneous,” Esha Deol acknowledged.
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Source: www.financialexpress.com”