Digital insurer Edelweiss General Insurance (EGI) has rolled out a digital marketing campaign #SwitchToSave, along with slapstick comedian, Raunaq Rajani. The marketing campaign marks the launch of SWITCH, an on-demand, cell telematics based mostly complete motor insurance coverage product from EGI, below IRDAI’s sandbox initiative. As per the corporate, ‘Drive less, pay less; Drive better, Pay less’ is what SWITCH is all about.
“SWITCH has been designed to incentivise good driving and make customers pay only for how much they drive and how well they drive. Through our campaign, we want to encourage customers to make the Switch and Save. The message is conveyed in a fun and engaging manner that will appeal to the mobile savvy customer,” Shanai Ghosh, government director and CEO, Edelweiss General Insurance, stated.
EGI can be leveraging all digital mediums successfully for the #SwitchToSave marketing campaign. The firm can be extensively partaking with clients and different stakeholders through Google platforms, show and banner advertisements, direct publishers, social media platforms like Instagram, Facebook, Twitter, LinkedIn and YouTube, emailer and SMS with the message Drive much less, Pay much less; Drive higher, Pay much less! This three-month outreach can be by way of easy and quirky brief movies, influencer activation and posts, aimed toward creating consciousness concerning the product options and inspiring clients to pay just for what they really use.
EGI, in its marketing campaign, brings out a really light-hearted banter between its CEO Shanai Ghosh and slapstick comedian Raunaq Rajani. The dialog revolves round Ghosh educating Raunaq on how driving much less and driving higher results in financial savings on premium, after which difficult him to take a check drive to show who’s a greater driver. The movie ends by displaying a comparative driving scorecard generated through the app that tracks car movement and calculates the rating taking into account a number of driving parameters resembling over rushing, distracted driving, sudden braking, amongst others.
Read Also: Beardo’s new digital movie options Ravindra Jadeja
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”