Health meals platform EatFit has introduced badminton participant Ashwini Ponnappa, because the face of its marketing campaign to advertise wholesome consuming. As per the platform, Ponnappa, who represents India within the worldwide circuits for ladies’s badminton, joins the EatFit fraternity to assist its neighborhood of customers discover and inculcate more healthy meals habits. “Ponnappa makes for the perfect campaign ambassador to inspire people to find simple food that can bring them joy while becoming a part of their daily lives,” the corporate added in an announcement.
Through this collaboration, the corporate endeavours to amplify its message with a weekly meals exploratory present. The present, to be revealed on the corporate’s social media platforms, will function Ashwini on a journey to find more healthy meals choices and luxuriate in good meals that’s nourishing. The sequence will likely be created in 10-second-video codecs to capitalise on the traction gained through Instagram Reels – a platform the place a bulk of EatFit’s potential customers have interaction with them, the corporate mentioned. A brand new video within the sequence will likely be launched each week, extending the marketing campaign for 2 months.
“Ponnappa’s achievements and commitment to an active lifestyle, of which food is an intrinsic part, make her a stellar example for people to imbibe similar values in their lives. Through the weekly food show we have planned, we want people to go on this journey of discovery with Ashwini and find ways that simple food can make a huge difference in their lives. This is what EatFit, at its core, is all about. I look forward to watching this campaign unfold and hope that our message can achieve the desired impact,” Ankit Nagori, founder, Curefoods, mentioned.
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Source: www.financialexpress.com”