Digital-first advertising and marketing company DViO Digital has launched a marketing campaign for the fantasy cricket app My11Circle. Titled, ‘Lalkaar Ladkiyon Ki’, the marketing campaign goals to advertise and construct momentum for the Women’s T20 World Cup, a match to showcase ladies’s illustration within the cricket league. For Sowmya Iyer, founder and CEO, DViO Digital, Women have been thriving in sports activities for over a decade now. “While the landscape for women’s cricket has made exceptional strides in the past few years, there is a lot of sweat, blood, and tears these women put in to make their place in a male-dominant sport like cricket. Through this campaign, we wanted to celebrate the rigour, passion, and work those women put in when they strive to outdo themselves as athletes, ” she added.
Set within the backdrop of distinguished ladies cricketers training and making ready for the match, the 45-second video narrates how ladies have proven resilience and grit to depart a mark within the discipline of cricket. The digital movie highlights their efforts to glory over the eternal criticism and feeling of self-doubt. It talks about how the gamers have used their circumstances as their aegis to beat the challenges that come their method. The video ends with a powerful message that sports activities will not be just for males, and this time we should always take heed to and assist ‘Lalkaar Ladkiyon Ki’, which interprets to ‘challenge of the women’. “The Women in blue have been a true inspiration for millions of young girls eager to venture into sports, and their support has multiplied since 2017. ‘Lalkaar Ladkiyon Ki’ is a small tribute to celebrate their exemplary performance and constant efforts to promote women’s cricket in India,” Avik Das Kanungo, director, model and advertising and marketing technique, Games24x7, stated.
Launched in 2019, My11Circle is a fantasy sports activities platform. DViO Digital is a multinational, built-in, creative-tech firm with places of work in India, the United Arab Emirates, and Malaysia.
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Source: www.financialexpress.com”