Eureka Forbes Ltd seized a huge quantity of duplicate products worth Rs 15.56 lakh from Ahmedabad.
- Naroda police arrested two persons after the company filed an FIR
- Seized units of 2,000 cartridges and 150 RO consumable kits
Eureka Forbes Limited, a leading healthcare and hygiene company of the Shapoorji Palonji Group, has seized a huge quantity of duplicate products worth Rs 15.56 lakh from Ahmedabad. The seized items include 2,000 cartridges and 150 units, RO Consumable Kits, which mimic the name of Eureka Forbes and feature Eureka Forbes products. A complaint has been lodged against Niranjan Singh Vinodsingh Bhadoria and Rahul Mukeshlal Oberoi, partners of R Pure Water Technology, at the Naroda Police Station in Ahmedabad under the Copyright Act and the Indian Penal Code. Both the accused are currently in police custody.
Consumers are deceived by cheap prices
Eureka Forbes Chief Transformation Officer Shashank Sinha said. We are constantly fighting against such malpractices. Consumers are often deceived by low prices and buy counterfeit as well as assembled products. We focus on continuous delivery as well as after-sales service and encourage customers to insist on genuine products.
The packaging was made similar to Aquaguard
The company said the manufacturers of the product infringed EFL’s copyright by using Eureka Forbes and ‘Aquaguard’s name and star emblem, as well as a picture of the baby and mother,’ among the products seized. It has also tried to mislead consumers by imitating the signature blue and white colour scheme and font style in the production of these counterfeit goods. The manufacturers of the counterfeit products, which have been seized quickly, have also provided details of Eureka Forbes and e-mail IDs if there are any complaints.
The company had lodged a similar complaint in 2019
Cases of counterfeit products and fraud have been caught in the past, and Eureka Forbes has been working hard to crack down on counterfeit products and parts of purifiers. In similar cases, an FIR has been registered against Mumbai’s Purnima Industries and Bangalore’s Aqua Care for cheating consumers through counterfeit products. In the year 2019, a similar FIR was registered against Abhishek alias Manjit Kushwaha and Dinesh Kumar, the owners of Marco Filtration, at Odhav police station in Ahmedabad.