Integrated inventive and digital advertising options firm, Digital Refresh Networks, has bagged the digital content material mandate for Medanta Group of Hospitals. The mandate consists of the general technique, planning and inventive content material necessities throughout digital for the model. The account was gained following a multi-agency pitch and will probably be sorted by the company’s Mumbai workforce. “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. For a healthcare brand, content plays a key role not only in driving salience and credibility for the brand, but also drive business growth. We look forward to creating some relevant and meaningful content at scale,” Harish Aswani, AVP, digital advertising and e-commerce, Medanta, mentioned.
For Sumanta Ray, chief advertising and development officer, the model Medanta, is all set for enlargement, throughout a number of sectors throughout healthcare and Digital Refresh Networks coming in at this level permits it to scale advertising initiatives throughout all these verticals. “I hope to build a strong engagement by bringing out the core values to the fore,” Ray added.
“With our expertise in understanding content across channels/ formats and regions, would be a great value to deliver on building Medanta Group as a front runner in the healthcare sector,” Barin Mukherjee, co-founder and CEO, Digital Refresh Networks, said.
With an expertise of a decade within the digital advertising business, Digital Refresh Networks claims to have labored with manufacturers and companies throughout FMCG, client items, car, e-commerce, way of life, healthcare and pharma, and different sectors.
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Source: www.financialexpress.com”