DDB Mudra has introduced the appointment of Manish Darji as head of artwork, West. In his new position, Darji will lead the design mandate for the company’s West workplace and can report back to Pallavi Chakravarti, inventive head, West, DDB Mudra.
As a part of his mandate, Darji will discover purposes of craft in newer classes like digital, knowledge, leisure, and content material. His appointment reinforces the Group’s dedication to craft at a time when visible storytelling is continually evolving.
“It is impossible to look at a piece Darji has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West,” Chakravarti mentioned on the appointment.
In a profession spanning 20 years, Darji has labored on manufacturers akin to Coca-Cola, NDTV, Big Bazaar, Volkswagen, Marico, Viacom 18, Mondelez. He served as govt inventive director and affiliate inventive director at DDB Mudra within the yr 2014 and 2010 respectively. He has additionally labored at BBH, McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141.
“Bill Bernbach was the first to put art and copy on the same floor, back in the 60s, and that’s been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of Unexpected Works,” Darji said.
Darji’s work has been recognised at a few of the greatest inventive boards together with Cannes Lions, Spikes Asia, One Show, D&AD, LIA, and Kyoorius.
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Source: www.financialexpress.com”