Debt market CredAvenue has rebranded itself as Yubi. The new model captures the corporate’s long-term ambition of being ubiquitous to the debt ecosystem, an invisible infrastructure layer powering credit score globally and guaranteeing frictionless entry to capital, the corporate stated in an official assertion.
Yubi represents the start of our international ambitions as we put together to launch our first worldwide workplace in UAE, efficiently debuting within the MENA area, Gaurav Kumar, founder and CEO, Yubi, stated. “Another reason for the brand identity change stems from our conversations with customers and other stakeholders on how technological integration because of data security concerns around financial information remains one of the key deterrents in the advancement of digital finance. We aim to bridge this trust deficit, and in this effort of humanising the brand, we’re confident of further building our platform, which thrives on new opportunities for people and businesses alike,” he added.
As per the corporate, the brand new model will replicate in each buyer touchpoint by way of an overhaul that spans its web site, social media handles and current product strains. “With two major acquisitions in the past six months, the company is growing rapidly and may even evolve beyond credit in the long term. In line with its strategic goals, the name Yubi and the refreshed brand will help the company harness the power of an iconic and global name,” it added.
As per Karanpreet Bindra, chief advertising officer, Yubi, the corporate goals to determine itself as an enabler establishment to win the belief of the bigger enterprise group. “As we expanded our product offerings, organically and inorganically, we understood the need for a simple brand architecture that reflects our long-term vision. With Yubi, we are reiterating our brand principles of exercising the freedom to collaborate while showcasing the utmost transparency and equitability. We stand firm on our brand promise as we continue the journey of strengthening and unlocking the real power of credit in India and beyond,” Bindra said.
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Source: www.financialexpress.com”