According to this report of Unicommerce, during this period the trend towards online shopping has increased in small cities. During Corona, the trend of online shopping has increased in Tier-2 and Tier 3 cities.
Online Sales
The condition of many industries deteriorated during the Corona period. Where sectors like auto, tourism went into their worst condition, it became difficult for MSMEs to run business. But it did not affect the fashion industry. On the contrary, during Corona, this industry has registered a growth of 51 percent. This means that people have bought a lot of clothes, shoes, slippers and other fashion related items.
According to the ‘Fashion E-commerce Report’, the highest growth was recorded in the sales of baby clothes during this period, it has been more than 200 percent. Talking about the online fashion sale, an overall growth of 51 percent has been registered here.
online shopping dominated
This Unicommerce report has been released on the online fashion segment. According to the ‘Fashion E-commerce Report’, in fact, due to the rapid increase in the delivery of goods from companies directly to the customers, the relationship between the companies has also strengthened. In fact, the biggest contribution to online business comes from fashion and during the Corona era, people have taken great advantage of the offers going on online.
Increased participation of small towns
According to this report of Unicommerce, during this period, the trend of online shopping in small cities has increased. During Corona, the trend of online shopping has increased in Tier-2 and Tier 3 cities. This has also benefited such offline stores who are supplying their products online. The highest growth in orders was seen in Tier-3 and below cities, which was over 192 per cent.
Women and children won
According to the report, the maximum involvement in online sales has been of children and women’s goods. In the cell of children, where a rapid growth of 200 percent has been registered. At the same time, the share of women’s goods has increased by more than 50 percent. Talking about men, their share has been around 37 percent. It is believed that more growth can be recorded in the coming days of online sales. After Corona, online sales have benefited from the change in the buying trend of people.
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