Menstrual hygiene model Comfy Snug Fit, from the home of Amrutanjan Health Care Limited (Amrutanjan Health Care), has unveiled its newest TV marketing campaign that includes Shraddha Kapoor. With this marketing campaign, the model seeks to deliver alive its promise of #ThePowerToBeYou.
For S Sambhu Prasad, chairman and managing director, Amrutanjan Health Care Limited, even at present in lots of areas of our nation, there’s a lack of understanding and training about girls’s menstrual well being and hygiene, and it’s nonetheless thought-about a taboo. “As a purpose-driven organisation, we have initiated many campaigns on the importance of menstrual health and how it can empower our women. We have been consistently working towards high-quality hygiene solutions at an affordable price. And now we want to strengthen the Comfy Snug Fit brand with a stronger distribution network in both rural and urban areas, making the product easily accessible. Over the last five years, Comfy has expanded fivefold, and our ambition is to become one of the top three menstrual hygiene brands in India,” he added.
The new marketing campaign catches Kapoor navigating bodily lively conditions with ease. The TVC opens with Shraddha strolling down a passage right into a dance studio adopted by a shot of her in an aerial yoga posture, transitioning to the actress using a horse comfortably in a shoot, and at last partying together with her associates. The movie exhibits difficult postures that ladies are likely to keep away from throughout their durations because of worry of staining.
“#ThePowerToBeYou promise has been crafted, keeping in mind young girls who are walking that critical path into adulthood. They are seeking the confidence to go after their dreams and to live out their aspirations. And we see that they often hold back on their life pursuits and enriching experiences for fear of period embarrassment and discomfort. With this TVC we want them to imbibe Comfy’s crisp and light footed confidence that we’re expressing through Shraddha, and go out and embrace life without fear of stains,” Navneet Virk, inventive head – South, R Okay Swamy BBDO, acknowledged.
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Source: www.financialexpress.com”