Cholayil Private Limited has rolled out a brand new marketing campaign, urging girls to make use of Medimix Facewash to fight pimples. Through the marketing campaign, the model highlights the observe of ayurveda and goals to showcase its vary of private care merchandise. According to Ashish Ohlyan, VP, gross sales and advertising, Cholayil Private Limited, no person likes pimples on the face and there’s a robust urge of eradicating the pimple as quickly because it seems. “People generally pop the pimple the moment it appears. We latched on to this behaviour in the film. We hope that it appeals to the young consumers and nudges them to switch to Medimix,” he added.
Conceptualised by Wondrlab WYP, the marketing campaign goals to carry into the sunshine the issues associated to pimples with its core viewers that’s primarily Gen-Zs and millennials. Medimix wished to make use of social and digital developments to talk to younger girls.For Dipti Rode, content material lead, Wondrlab WYP, the purpose of the marketing campaign was to make the youthful viewers ‘vibe’ with the model and make ayurveda relatable to all of the Gen-Zs and millennials. “We decided to do a digital music video instead of the usual television commercial (TVC) to catch the attention of the netizens who are more likely to engage with this content format instead of typical advertisements,” she mentioned.
Launched in 2020, Wondrlab is a martech firm which includes creativity, expertise and know-how, with a deep understanding of human behaviour, manufacturers and platforms. In December 2020, Wondrlab acquired inventive company What’s Your Problem. In March 2022, Wondrlab acquired ‘Opportune’ – a data-driven influencer advertising platform that makes use of its proprietary know-how and creator community to drive influencer advertising with pace and accuracy.
Read Also: Okaya brings Digitas India for digital communications mandate
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”