Chai Point has introduced the appointment of Manmeet Vohra as chief model and digital officer. With 20 years of strategic model constructing expertise and particular experience within the shopper retail life-style business, Vohra, in her profession, has led model constructing for worldwide manufacturers similar to Starbucks, Visa and TAG Heuer. “We are committed to building a global Chai and Coffee beverage platform leveraging the software and hardware capabilities of our myChai brewing system. We have Manmeet Vohra joining our seasoned senior leadership team in building a global brand for our platform,” Amuleek Singh Bijral, co-founder and CEO, Chai Point, stated.
At Chai Point, Vohra will give attention to elevating and deepening the Chai Point shopper join throughout all its channels – together with the model’s worldwide foray. By leveraging the beverage platform’s innovation excellence throughout a number of channels, her focus will particularly be on constructing an built-in digital expertise by the Chai Point App.
She began her luxurious life-style advertising journey with the Moet Hennessy Louis Vuitton (LVMH Group) in 2003 the place she labored with TAG Heuer watches for eight years. Vohra served because the director, advertising, class and loyalty at Tata Starbucks between 2013 and 2017. She additionally had a short stint because the advertising head, India and South Asia at Visa till 2019. Most just lately, Vohra labored as an unbiased model advisor. She joins the Chai Point management staff at a time when the model is rising throughout channels like retail shops, cloud kitchens, company places of work and establishments, on-line CPG and HORECA (accommodations, eating places and cafes), the corporate stated in an announcement.
On the enterprise entrance, Chai Point is planning to aggressively open new retail shops this yr together with taking the Chai Point expertise to customers in new cities. The firm additionally plans to faucet into the mid-size bakery market which is over 10 lakh cafes and bakeries in India by putting in myChai brewing system throughout the area.
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Source: www.financialexpress.com”