dentsu India’s media company Carat has bagged the media mandate for Croma, the Indian retail chain of shopper electronics and durables from the home of Infiniti Retail. The account was received following a multi-agency pitch and might be serviced from the company’s Mumbai workplace.
“We are expanding our presence in India by strengthening our omnichannel proposition with digital initiatives and aggressive store expansion plans. We look forward to working with Carat India as our media planning partner to further build on the Croma brand,” Shibashish Roy, chief enterprise officer (e-commerce and advertising and marketing), Croma – Infiniti Retail added on the affiliation.
As a part of the mandate, Carat India will oversee the model’s media planning and shopping for rights (conventional and digital). The company can even companion with the bigger groups at dentsu India to drive the full-funnel advertising and marketing wants of the shopper, additional driving outcome-based options for the subsequent section of their exponential development, preserving prospects on the core of its planning and execution.
For Anita Kotwani, CEO, Carat India, the company is backed by a shopper understanding proprietary framework, Designing for People (DFP), which is robust and all the time related. “It is inspired by design thinking which enables us to help brands with an in-depth understanding of their consumers. Our single-source consumer-connected system is the key differentiator in the Indian market. It has the ability to drive full-funnel client outcomes. Our ability to stay ahead of the curve in the tools and tech space by showcasing a unified holistic view of the consumers has been a key tenet that helped us clinch the business,” she said.
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Source: www.financialexpress.com”