After profitable a complete of ten metals within the final two days, India added one other ten metals on the third day of the Cannes Lions International Festival of Creativity 2022. Dentsu Creative continued its profitable streak because it gained a Grand Prix for Vice Media’s The Unfiltered History Tour beneath the Brand Experience and Activation class to be used of cell and units sub class. The identical entry additionally helped the company bag two Silver Lions – one within the Mobile class and the opposite one in Brand Experience and Activation class.
“It is our day three at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. We are totally looking forward to witnessing more innovation ahead and expecting many more wins,” Amit Wadhwa, CEO India, Dentsu Creative, stated on the win.
VMLY&R Mumbai bagged a Gold Lion for Unilever’s Smart Fill marketing campaign beneath the Creative Commerce class for sustainable commerce sub class. The company additionally gained a Bronze within the Creative Business Transformation class for a similar entry. Meanwhile, it took residence a Silver for Maxx Flash’s The Killer Pack within the Innovation class beneath product innovation.
McCann India picked a Gold for Ujjivan Small Finance Bank’s Shagun Ka Lifafa marketing campaign beneath the Creative Commerce class for social behaviour and cultural perception sub class. Under the Creative Effectiveness class, DDB Mudra took a Bronze for Stayfree’s Project Free Period. FCB India’s entry The Nominate Me Selfie for Political Shakti and The Times of India gained a Silver within the Brand Experience and Activation class. In the identical class, Ogilvy bagged a Silver for Shah Rukh Khan – My Ad marketing campaign for Cadbury Celebrations.
Winners within the Brand Experience and Activation, Creative Business Transformation, Creative Commerce, Innovation, Mobile, Creative Effectiveness, Creative Strategy had been introduced on day three of the pageant.
In the Innovation Lions, the Grand Prix went to One House To Save Many for Suncorp Group, by Leo Burnett Sydney. Meanwhile within the Mobile Lions, the Grand Prix went to Real Tone – Product Innovation and Global Campaign, for Google, by Google, Mountain View / T Brand Studio, New York / Wieden+Kennedy, Portland / GUT, Miami. The Grand Prix for Creative Strategy class was given to The Breakaway: The First Ecycling Team For Prisoners, for Decathlon, by BBDO Belgium, Molenbeek-Saint-Jean.
As for the Creative Commerce class, The Grand Prix went to Thighstop, for Wingstop, by Leo Burnett Chicago. In the Creative Business Transformation class, The Grand Prix was awarded to Piñatex, for Dole Sunshine Company + Ananas Anam. The Grand Prix went to Contract for Change, for Michelob Ultra, by FCB Chicago / FCB New York beneath the Creative Effectiveness class.
Read Also: Cannes Lions 2022: Dentsu Webchutney wins a Gold whereas DDB Mudra Mumbai and BYJU’s bag Silver on day two
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Source: www.financialexpress.com”