Bombay Shaving Company Women (BSC Women) has launched a digital marketing campaign #SayYesToTheCup to drive consciousness for menstrual cup and convey consideration to sustainable menstrual decisions. In the type of a rap battle, the marketing campaign movie dramatises the advantages of utilizing a menstrual cup versus extra frequent types of menstrual hygiene corresponding to sanitary pads, thereby encouraging ladies to change to snug and easy-to-use menstrual cups.
We imagine in altering the sport of how ladies’s hair removing and hygiene is perceived in India, and it is a motion in direction of our imaginative and prescient, Siddha Jain, chief enterprise officer, Bombay Shaving Company Women, mentioned. “Being a cup veteran and promoter myself, my team and I have carefully crafted the perfect cup for all humans who menstruate. Ultimately choosing the right sanitary product is really personal: we’d just like to make sure that choice is made knowing the facts. Staging a rap battle was a playful way to present some of the reservations about using the menstrual cup that we hear, alongside the benefits that cup users enjoy – in the end, as ever, it’s down to the viewer to pick their ‘crew’. But we will definitely be always on about menstrual cup awareness and convince you to #SayYesToTheCup,” Jain added.
Two crews, representing the BSC Women menstrual cup and pad, battle it out, pitting the everyday reactions of standard sanitary merchandise in opposition to the factual advantages of utilizing menstrual cup. The marketing campaign #SayYesToTheCup kicked off from May twenty eighth which is marked as Menstrual Hygiene Day.
Launched in Q3 2020, as an offshoot of males’s grooming model Bombay Shaving Company, BSC Women is a premium model for ladies that has a presence throughout hair removing and hygiene options. BSC Women at this time has established manufacturers within the Indian private care, hygiene and hair removing house. Their new vary of hair removing merchandise and gifting options can be found on the model web site, e-marketplaces like Amazon, Flipkart, Nykaa, Blinkit, amongst others.
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Source: www.financialexpress.com”