Bombay Shaving Company has rolled out its newest marketing campaign on Father’s Day that includes Rajat Kapoor. Through the marketing campaign, the model has launched a motion in favour of all of the dads on the market by way of digital movies. Highlighting the truth that not like some other commemorative day, folks usually are inclined to neglect when Father’s Day is well known. Building on this perception, Bombay Shaving Company launched a collection of ‘true to life’ movies with Rajat Kapoor highlighting the essence of Father’s day.
“Based on data driven insights, trend analysis and a series of online polls, we discovered that – while offsprings have a lot of love for dad, a vast majority have ‘no clue’ when Father’s Day actually is; and by the time the day arrives – it’s too late and they land up with unimpressive gifts for him. As a brand looking out for men, we took it on ourselves to address this issue with a poignant and beautifully crafted campaign titled, ’19 June – Yaad Karlo’,” Laalit Lobo, VP advertising, Bombay Shaving Company, mentioned.
The protagonist in his monologue stresses on the necessity to bear in mind ‘19th June’ as an necessary day celebrating and honoring fatherhood. He sneers whereas citing examples of how one remembers all prime issues such as- ‘Recent twitter’s deal; a specific actresses’ airport look, or the newest Smith incident’ however unapologetically forgets today. He additional spotlights the same old final minute scurry to acquire ill-thought out presents which make father’s really feel like supporting acts quite than the protagonist even on their big day. The video superbly captures the essence of constructing today exceptionally memorable for all fathers by choosing up thoughtfully curated items like a personalised razor or a trimmer field from Bombay Shaving Company.
This marketing campaign is a nice instance of the ability of knowledge and creativity coming collectively, Broti Roychowdhury, senior supervisor, artistic technique, and chief architect of the marketing campaign, acknowledged. “The idea resonated with Rajat Kapoor the moment I revealed it to him. It was a pleasure working with him and building this entire piece with the young, and talented in-house team. Over the next few weeks, we’ll be complimenting the three videos featuring the actor, with a burst of unmissable messages across all our touch points, where we have a variety of thoughtful and customisable gifts for dad,” he added.
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Source: www.financialexpress.com”