BharatMatrimony has launched its new marketing campaign #BeChoosy. According to the corporate, the marketing campaign has been derived from the perception that whereas it’s usually perceived that the majority males are usually choosy with regards to selecting a girl to marry, the identical doesn’t maintain true for ladies. Women are nonetheless pressured by society into selecting their husband out of restricted choices, perhaps three or 4 at greatest. With lakhs of verified profiles on the BharatMatrimony app and a characteristic to decide on based mostly on schooling, career, location and extra, right here each women and men could be as picky as they need in selecting their life accomplice. The advert has been conceptualised by WYP Wondrlab.
BharatMatrimony has been altering the social narrative about relationships and marriage, Arjun Bhatia, chief advertising officer – Matrimony.com, stated. “When women, after careful consideration, make their choices be it about education, career, finance or finding a partner, people tend to say they’re being very picky and question their choices. On the contrary, men are never subjected to the kind of scrutiny or questioning when it comes to the same things. That’s why BharatMatrimony seeks to put the spotlight on this issue by encouraging and empowering women to be choosy,” he added.
The marketing campaign showcases a household, having a dialog with the groom simply after they’ve met a woman’s household. The movie is shot to make the viewer really feel odd as a result of the dialog itself is strictly what you’ll count on a woman’s household to have along with her. And males aren’t usually put in that state of affairs. “Society has always looked at finding your match as the end goal, when in fact it is the beginning of the next forty years of your life. So, it is important to choose right. But in our conversations with women who were in the journey of selecting their life partner, we found that when a woman exercises her choice even on fundamental things, she gets labelled as ‘choosy’. We wanted to turn this on its head and make being choosy a good thing,” Ajeeta Bharadwaj, chief technique officer, Wondrlab, acknowledged.
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Source: www.financialexpress.com”