Men’s grooming model Beardo has introduced Vicky Kaushal as the brand new ambassador for his or her vary of fragrances. Celebrating OG masculinity in all its glory, Beardo believes it’s attainable to personal one’s uncooked and rugged masculine attraction with utmost sophistication – a reality Vicky Kaushal proves. The firm kickstarted the marketing campaign with Vicky Kaushal and Katrina Kaif participating in a banter on Hrithik Roshan’s bearded look on Instagram.
Beardo believes in celebrating each aspect of masculinity that goes in the direction of making males the very best model of themselves, Sujot Malhotra, CEO, Beardo, stated. “One of the many ways we partner them in this journey is helping them look and smell immaculately irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity, we believe Vicky Kaushal is a perfect fit to inspire men on our behalf to be raw, real and unfiltered – basically the best version of themselves,” he added.
For Vicky Kaushal, a person’s alternative of fragrances is an extension of his signature fashion, acknowledged, “BEARDO’s latest campaign feels personally curated for me. The concept of groomed yet rugged is something I relate to. I like mine classy yet undeniably masculine, a combination that Beardo’s range of fragrances does very well,” he highlighted.
It is to be famous that main influencers and celebrities like Yash, Suneil Shetty, BeYouNick, BhuvanBam, Ashish Chanchlani have been related to the model previously. Vicky Kaushal joins Hrithik Roshan as the most recent model ambassador.
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Source: www.financialexpress.com”