Baby care model Pampers has rolled out a movie as a part of a brand new marketing campaign that includes singer Shreya Ghoshal. As per the corporate, the marketing campaign movie goals to supply a great resolution to new mother and father – a lullaby by Shreya Ghoshal to place the newborn to sleep and the anti-rash and wetness safety properties of Pampers that retains the newborn asleep for your complete night time.
Pampers has all the time ensured the very best for a child’s well being and happiness, Abhishek Desai, vice chairman, head of babycare enterprise, Procter & Gamble, mentioned. “Through this new product launch, Pampers is upgrading to a softer and fast absorbing diaper that keeps baby’s skin protected through the night,” he added additional.
In the marketing campaign movie, Ghoshal is seen singing a lullaby to assist her child sleep. After singing the lullaby, she talks about how a mother or father can keep away from discomfort for his or her child attributable to wetness and rashes with the brand new Pampers diaper. The movie goes on to point out how even when a child sleeps with a mom’s lori, utilizing the incorrect diaper can disrupt a child’s sleep and maintain them awake by the night time. Ghoshal has additionally re-recorded 4 regional lullabies for Pampers that are scheduled to be launched quickly, the corporate mentioned.
For Rajdeepak Das, CEO and chief inventive officer – South Asia, Leo Burnett, Pampers has all the time championed child’s well being and happiness by best-in-class merchandise. “Through this film, we wanted to reiterate this promise to parents. And Shreya Ghoshal amplifies this message by choosing Pampers for her little one while rendering her voice for regional baby lullabies,” he added.
P&G serves shoppers in India with a portfolio of manufacturers corresponding to Vicks, Ariel, Tide, Whisper, Olay, Gillette, AmbiPur, Pampers, Pantene, Oral-B, amongst others. P&G operates by three entities in India.
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Source: www.financialexpress.com”