Electric scooter producer, Ather Energy, has collaborated with the Tamil Nadu Premier League (TNPL), as an affiliate sponsor for the Orange cap and Purple cap. Both entities have signed a deal for TNPL 2022, the sixth version of the India’s regional cricket league.
“We have Ather Energy on board as the Orange and Purple cap partner for the 2022 edition of the TNPL, taking our league to the next level. They are leaders in the electric two-wheeler segment and we intend to jointly offer our fans a journey to remember,” R S Ramasaamy, secretary, TNCA, stated.
Instituted by the Tamil Nadu Cricket Association in 2016, TNPL is a regional cricket league within the nation. As per the corporate, this affiliation will present Ather Energy with an avenue to extend familiarity in Tamil Nadu, its fourth largest market immediately.
As the most important regional cricket league, TNPL has constructed a fame for high quality cricket and high-stakes leisure, Ravneet Singh Phokela, chief enterprise officer, Ather Energy, stated. “The partnership provides us with an opportunity to rapidly drive awareness and familiarity for the brand across the state, as we expand our footprint in the coming months. Cricket is followed by people across age and gender and gives us the advantage to educate the larger audience about the benefits associated with electric vehicles (EVs) and accelerate the adoption of EVs across the country,” Phokela added.
Earlier this 12 months, Ather Energy entered right into a multi-year partnership with IPL champions, Gujarat Titans as their principal sponsors. The strategic partnership which began from the lately concluded IPL season noticed the Ather Energy model on the entrance of the Gujarat Titans’ official staff jerseys.
Ather Energy was based in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of Flipkart -Sachin Bansal and Binny Bansal- Hero Motocorp and Tiger Global.
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