Asset and wealth administration firm ASK Group (ASK), has unveiled its new company id. As per the corporate, ASK is embarking on a rebranding to align its model id with its strategic imaginative and prescient. The new model id facilities on ‘What Matters Most’ for all of ASK’s stakeholders, the corporate added. ASK labored with Landor & Fitch, a world model transformation firm, to refresh its model.
“Our new corporate identity embodies our culture, our philosophy, and our growth ambitions. Our brand is an important enabler towards achieving the ASK2.0 vision, as we scale newer heights with our expansion to new geographies, domestic as well as international, and new channels. Brand will also play an increasing role in delivering differentiated experiences to our discerning clientele,” Sunil Rohokale, managing director and chief government officer, ASK Group, mentioned.
ASK Property Investment Advisors (ASK PIA) will now be branded as ASK Property Fund and ASK Wealth Advisors will probably be branded as ASK Private Wealth. The model replace won’t alter any entity’s registered identify and its authorized id with the registrar of firms or every other regulatory authority, the corporate mentioned in an official assertion.
“We are building our brand as a platform for action with the core idea of ‘What matters most.’ This is rooted in our attributes that are most valued by our clients, partners, and employees – our ability to cut through the noise, distil and meaningfully focus on what is truly important. We see the brand becoming a clarifying lens which will inform our choices. We are also rebranding our businesses with a stronger alignment to the client segments,” Shanu Singh, chief advertising officer, ASK Group, acknowledged.
ASK is a reputation within the asset and wealth administration enterprise and is represented in India by way of its three key companies, Portfolio Management Services and Alternative Investment Funds – ASK Investment Managers Ltd.; Real Estate Private Equity – ASK Property Fund; and Wealth Advisory and Multi-Family Office Service – ASK Private Wealth.
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Source: www.financialexpress.com”