Singapore-based ad-tech platform and options firm, Applabs on Wednesday introduced its enlargement plan in India and MENA (Middle East and North Africa) area, appointing Sanjeev Bankira as nation head. Bankira shall be spearheading the corporate’s operations in each nations and shall be accountable for the strategic progress of Applabs within the areas. He shall be accountable for strengthening the native crew, creating partnerships and new enterprise alternatives whereas establishing sturdy shopper relationships.
“As both regions are rapidly growing markets for digital marketing, brands are increasingly adopting various new technologies, be it AI, ML, programmatic or involvement in crypto, metaverse, among others, to compete with their counterparts. Seeing the company’s performance in Singapore, I am sure that Applabs will repeat its success story in these two countries as well. I look forward to working and contributing to Applabs’ growth and in establishing the company among the top adtech platforms in the region,” Bankira stated.
With over 12 years of labor expertise, Bankira labored as head, progress advertising and marketing, monetisation and partnerships in his final function with Fork Media Group. He has dealt with plenty of impactful advertising and marketing campaigns on Fork Media’s content material platforms – CurlyTales, Mashable IN and IGN IN for manufacturers reminiscent of Samsung, Accenture, Yamaha Audio, Moj, Airtel together with a number of tourism boards the world over.
Applabs has been offering tech-based advertising and marketing options to manufacturers worldwide and serving to them obtain their enterprise targets by connecting them to the proper viewers by programmatic channels. As per the corporate, Applabs strategically determined to broaden its footprint in Dubai to discover new purchasers within the sectors reminiscent of e-commerce, social media and networking apps, OTTs, airways, BFSI and cars within the MENA area. After Dubai, the corporate has plans to arrange extra places of work in a number of nations within the MENA area.
Read Also: IVM Podcasts at Pratilipi plans to break-even by the top of FY23; goals to clock Rs 20 crore in income
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”