Vega has appointed ANTS Digital Pvt Ltd as their digital, model and efficiency advertising and marketing associate for his or her new upcoming vertical. The company shall be accountable to launch this vertical throughout digital and social platforms and create modern campaigns for the B2B market. The firm plans to supply a complete vary of companies and options curated by the main grooming professionals for styling consultants. By leveraging this launch, the model goals to redefine the way forward for styling and grooming for creators.
“As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that,” Eiti Singhal, chief advertising and marketing officer, Vega, mentioned.
For Sanjay Arora, CEO, ANTS Digital Private Limited, Vega as a robust legacy model is an asset to the company’s portfolio. “By developing new age, innovative strategies by constantly studying and recognising industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators and a strong digital and retail presence,” he added.
Vega is a reputation within the head-to-toe grooming and sweetness class. The firm over the past twenty years, has developed merchandise throughout private care home equipment and the sweetness care equipment section. Today, it affords a spread of over 700 merchandise for males, ladies and kids within the B2C area that features hair brushes, hand-made combs, tub equipment, make-up brushes, sponges and puffs, pedicure and manicure instruments, hair straighteners, hair dryers, hair curlers, hair stylers, face care, males’s trimmer, groomers, amongst others.
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Source: www.financialexpress.com”