Telecom operator Bharti Airtel on Monday mentioned its video streaming service, Airtel Xstream, has achieved two million paid subscriber mark, demonstrating a powerful tempo of progress as an OTT aggregator platform.
Airtel Xstream presents a bouquet of OTT platforms to shoppers throughout cellular and huge display screen codecs.”We are the fastest-growing OTT aggregator in India with two million paid subscribers,” Adarsh Nair, CEO of Airtel Digital informed PTI.
Nair mentioned Airtel Xstream is well-positioned to resolve the challenges confronted by each OTT content material suppliers and clients.
“Customers face fragmented viewing experiences, multiple platforms for content, and pricing challenges, which Airtel Xstream solves,” he mentioned.
The accelerated progress can also be as a result of skill to fulfill the wants of Indian shopper for compelling regional content material.”In addition to our current partnership with 15 OTTs resembling ErosNow, SonyLiv, Lionsgate, Hoichoi, ManoramaMax, Shemaroo, Ultra, Hungama Play, Ultra, EPICon, Docubay, DivoTV, and so on, we have now lately partnered with Chaupal TV and Kanncha Lannka, two of probably the most promising regional platforms with a devoted viewership base throughout India, and we’ll now be capable of lengthen our providers to Punjabi, Bhojpuri, and Odia talking audiences as properly,” Nair mentioned.
Consumers are recognising the worth proposition of excellent content material being accessible with out the hassles of a number of subscriptions. Airtel Xstream brings a number of OTTs underneath one login, one expertise, and a single subscription value, he noticed.
Announcing it has crossed the 2 million paid subscriber milestone, Airtel Xstream mentioned important person curiosity by means of repeat recharges/ subscriptions was seen in Maharashtra, Karnataka, and Andhra Pradesh.
The common viewing time on Airtel XStream is about 150 minutes which is rising constantly, and highlights buyer stickiness.
“SonyLiv, Hungama, Eros Now and Lions Gate play are the most searched for content partners on the platform. Multiple content properties from Sony occupy position in the trending top 10 list,” the corporate mentioned.
Airtel is seeking to obtain 20 million paid subscriptions mark for Airtel Xstream. Addition of Chaupal TV and Kanncha Lannka will enhance the platform’s enchantment to the audiences in Punjab and Odisha and the diaspora primarily based elsewhere within the nation.
Airtel has additionally introduced onboard Social Swag, an influencer commerce platform backed by celebrities resembling Akshay Kumar, Rana Daggubati and Mahesh Bhupathi.”Our accelerated progress is because of our skill to fulfill the wants of the Indian shopper for excellent regional content material. We will likely be doubling down on our regional technique with our current companions and can proceed to onboard new companions with stellar regional content material catalogues,” Nair mentioned.
Mobile subscribers can choose one OTT supplier from the bouquet with a minimal recharge of Rs 148.
The giant display screen format, launched earlier this yr as Xstream Premium can also be accessible at Rs 149 and allows entry to over 10,500 film titles and exhibits alongwith Live TV from Airtel’s OTT content material companions resembling Sony LIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV amongst others.
The Indian OTT sector is among the best rising markets, with over 40 gamers within the ecosystem.
The market is rising quickly and anticipated to achieve USD 2 billion by 2025, Nair mentioned including that Airtel Xstream is “enthused” by the accelerated progress and hopes to take care of the momentum.
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Source: www.financialexpress.com”