According to the company, Airtel IQ will not require separate communication platforms for its different channels.
Cloud communication market in India is more than 73 billion rupees. Communication services can be operated with only one code in Airtel IQ.
Telecom company Bharti Airtel has entered the fast-growing cloud communication market. On Monday, the company launched its product in the market. Its name is Airtel IQ. It is a cloud-based omnichannel communication platform. Airtel IQ is designed with the objective of building better relationships with customers through timely and secure communication.
The company said in a statement that several big companies in India such as Swiggy, JustDial, Urban Company, Havells, Dr. Lal Pathlabs and Rapido have been using Airtel IQ as a customer during its beta phase.
Cloud Communication Market in India
Describing the product as a change in the fast-growing enterprise communication market in the country, the company said that the cloud communication market in India is worth more than 73 billion rupees. Also, it is seeing an increase of 20% every year. According to the company, Airtel IQ will not require separate communication platforms for its different channels.
Adarsh Nair, chief product officer, Bharti Airtel, said businesses are increasingly moving to cloud-based digital platforms to engage with users and when it comes to making customers happy by a brand, Airtel IQ is in this direction And will prove to be better.
Ease of digital transaction
The company said that communication services such as voice, SMS and IVR can be operated with only one code in Airtel IQ. This will make digital transactions on desktop and mobile easier through the Unified Platform.
Adarsh Nair said that from the next time you enjoy shopping online, ordering food from one of your favorite restaurants or taking a ride, remember that Airtel IQ has a small role in making it better and safer.