AirAsia India has rolled out a 360-degree advertising marketing campaign inviting flyers to develop into ‘Aviators’ and profit from the advantages of the NeuCross rewards program by Tata Neu. The marketing campaign relies on the perception that being part of a household is a rewarding expertise.
The marketing campaign resonates the essence of what being a part of a household is supposed to be – a relationship of understanding, a sense of fulfilment and an expertise that’s really rewarding, Siddhartha Butalia, chief advertising officer, AirAsia India, stated, “The NeuPass rewards program affords us the unique opportunity to redefine loyalty from the commoditised and transactional nature of traditional frequent flyer programs where individuals are defined by numbers, to a seamless and fulfilling experience of recognition and reward in every interaction,” he added.
Conceptualised by AirAsia India’s artistic company on report, Wunderman Thompson India, the marketing campaign options three movies with human tales. The built-in marketing campaign will run throughout cinema, print, out of-home, digital and social media platforms. Through the marketing campaign, the corporate goals to focus on the advantages provided by AirAsia India on the NeuCross rewards program equivalent to unique member reductions, complimentary Red Carpet precedence check-in, baggage and boarding companies and warranted NeuCash that may be redeemed throughout the household of Tata manufacturers collaborating on the Tata Neu platform. “We saw the launch of this unique rewards program and the wonderful benefits of becoming an Aviator with AirAsia India as an opportunity to communicate simple and endearing human stories with a touch of humour that bring alive the fact that close friends and family are the ones you can always count on. The campaign ties back seamlessly to the thought of ‘redeeming rewards from each member of the family’ which was the idea we set out to deliver,” Priya Shivakumar, senior nationwide artistic director, Wunderman Thompson, said.
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Source: www.financialexpress.com”