Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively within the Ultimate Kho Kho league. The tourney is poised for a 2022 launch. the company corporations have invested within the tourney with an intention to advertise the homegrown sport. According to Tenzing Niyogi, CEO, Ultimate Kho Kho, that is definitely a robust foot ahead for Ultimate Kho Kho turning into a sports activities motion. “We are committed to bring this sporting spectacle to the masses of India and it’s of great pride to collaborate with corporates as stakeholders,” he added.
Promoted by Amit Burman, chairman, Dabur Group, in collaboration with Kho Kho Federation of India (KKFI), the league goals to revolutionise the indigenous sport of Kho-Kho by adopting a modern-day skilled construction.
Adani Sportsline, part of the Adani Group, is already related to many sporting leagues within the nation. Adani Sportsline has all the time believed that one of the simplest ways to advertise homegrown sports activities and construct engagement throughout the nationwide viewers is to undertake knowledgeable, structured strategy. Pranav Adani, director – Adani Enterprises, said. “Our experience with the Kabaddi and Boxing League gives us confidence that the Ultimate Kho Kho League will do wonders for this much-loved traditional sport. Our decision to partner with this league is an extension of our aim to build a world-class ecosystem that nurtures sporting talent, accelerates the sports economy and plays the role of an enabler in India’s journey to become a leading sporting nation,” he said.
After dabbling in cricket and kabaddi, GMR Sports, a part of Indian-based infrastructure agency, GMR Group, has already created grassroots stage sports activities growth initiatives within the nationwide capital and NCR area. GMR Sports has picked up the Telangana group, to faucet on the recognition of Kho-Kho in South India and advertise additional. With an intention to develop and commercialise sports activities leagues, GMR is hoping that its affiliation with UKK will assist ‘Kho-Kho’ break the shackles and soar excessive by way of recognition. “At GMR Sports’ our aim is to promote sports amongst youth, connect with the community at large and build a supporting ecosystem. Since its inception, over 15 years ago, the company has done pioneering work in growing popular sports such as Cricket and other indigenous sports like Kabaddi and Wrestling across India and overseas. With a vision to nurture talent at the grass root level, it has invested in providing access to professional sports by setting up Sports Training Academies across India,” Kiran Kumar Grandhi, company chairman, GMR Group, highlighted.
Ultimate Kho Kho has already roped in Sony Pictures Networks India (SPNI) as its official broadcasting accomplice in a multi-year deal. The video games will likely be broadcast solely throughout SPNI’s sports activities channels and their devoted OTT platform SonyLIV.
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Source: www.financialexpress.com”