The advert quantity of celebrity-endorsed promoting jumped up by six % in IPL 15 over IPL 14, in line with the most recent knowledge by TAM Sports, a division of TAM Media Research. Celebrity-endorsed promoting accounted for 54% of whole advert quantity in IPL 15, the report added. In IPL 15, the share of celebrity-endorsed commercials based mostly on common advert quantity per channel per match elevated by six % over IPL 14.
Furthermore, amongst all professions, movie actors led in manufacturers’ endorsement with nearly 50% share of advert volumes, adopted by sports activities individuals with 34% share throughout IPL 15. Share of TV actors and actress endorsed adverts contribute solely three % share of advert volumes in IPL 15.
According to the report, compared to IPL 14, the general variety of celebrities endorsing adverts in IPL 15 decreased by 12%. Meanwhile, the variety of sports activities personalities grew by 17% throughout IPL 15 in comparison with IPL 14.
Shahrukh Khan was on high with a 9 % share of advert volumes throughout matches of IPL 15, whereas Ranveer Singh topped IPL 14. To be famous, three out of the highest 5 total celebrities had been widespread in each IPL 15 and IPL 14 – Shahrukh Khan, Ranveer Singh and M S Dhoni. M S Dhoni and Virat Kohli had been among the many high 5 sportsperson from each IPL 15 and IPL 14.
The high 5 classes (Pan Masala, Ecom-Gaming, Ecom-Wallets, Ecom-Education, Ecom-Online Shopping) and advertisers together with Okay P Pan Foods, Sporta Technologies, Vishnu Packaging, Dreamplug Technologies, AMFI (Asso Of Mutual Funds In India) accounted for 64% and 44% share of movie star advert volumes respectively in IPL 15.
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Source: www.financialexpress.com”